The Psychology of Logo Placement and Viewer Attention
· Best Practices
Where viewers look on screen follows predictable patterns. Use that knowledge to maximize sponsor visibility.
Eye-tracking studies have taught us a lot about where people look at screens. Understanding these patterns helps you place sponsor logos where they'll actually be seen.
The "Z-pattern" describes how people scan web content: top-left to top-right, then diagonally to bottom-left, and across to bottom-right. This makes the bottom-right corner a natural rest point for the eye—and a prime spot for a logo.
For video content (like streams), attention patterns differ slightly. Viewers focus primarily on the center of the screen where the action happens, with peripheral awareness of corners and edges.
This means logos in corners are noticed but not distracting—exactly the balance you want. They register in peripheral vision without pulling attention away from your content.
Size matters too. A logo that's too small goes unnoticed. One that's too large becomes the focus instead of the background element it should be. The sweet spot is large enough to be readable at a glance but small enough to feel unobtrusive.
Rotation helps combat "banner blindness"—the phenomenon where viewers stop noticing static elements. By regularly changing which logo is displayed, you reset the viewer's attention and keep each sponsor fresh.
Tags: psychology, viewer attention, eye tracking, placement