QR Codes on Stream: Bridging Digital and Physical Engagement

· Features

Overlay QR codes alongside sponsor logos to drive direct engagement. Viewers scan, sponsors benefit.

QR codes have made a major comeback, and they're surprisingly effective in live streaming contexts. When displayed alongside a sponsor logo, they give viewers an instant way to engage with the brand.

Enable QR code display for any sponsor, and a scannable code appears next to their logo during rotation. The code can link to the sponsor's website, a special promotion, or a landing page designed for your audience.

The size is adjustable independently from the logo, so you can find the right balance. A smaller QR code tucked next to the logo keeps things clean, while a larger one emphasizes the call-to-action.

For sponsors, QR code scans provide a direct, trackable metric of engagement. Unlike general impressions, a QR scan represents active interest from a viewer. This data point can be extremely valuable in proving ROI.

This feature works best during slower-paced segments where viewers have time to pull out their phones—think intermissions, pre-show, or talk show formats.

Tags: QR codes, engagement, sponsor ROI, interactivity